Executive Team

Lorelei Alvarez Canna Markets Group

Lorelei Alvarez

Research Data & Specialist
Ph.D. Environmental Science, University of Virginia

Lorelei Alverez, a Virginia native now residing in New Mexico, earned her Ph.D. in Environmental Science from the University of Virginia. She has an MS in Environmental Science from Longwood University and did her Ph.D. research on grassland degradation in the Southwest of the United States.

Lorelei also has done a Master’s research on forest recovery comparing different timbering methods (shelterwood vs. clear-cutting). She is currently an Assistant Professor at New Mexico State University.

Lorelei is a yoga instructor who also enjoys “hobby farming,” fiber crafts, and being a mom to her two children.

She is passionate about sustainability, teaching environmental science, and promoting climate change awareness.

Nicole Salotti Canna Markets Group

Nicole S. Salotti

Research & Operational Managment
BS Ecology, Unity College

Nicole Salotti, an Allegheny County PA native who grew up between Shadyside (Pittsburgh) and the Monongahela Valley, is a graduate of Unity College with a BS in Ecology. She began working in the hemp industry in 1997 and became the manager and product buyer for Planet Hemp in SoHo, NY, NY, in February 1998. She was also the online product manager and buyer for PlanetHemp.com and the fashion editor for Hemp Times Magazine. During her tenure with Trans High Corporation (parent company of Hemp Times, Planet Hemp, and High Times Magazine), she also served as High Times Magazine product manager. She was the branded product development merchandiser for the 2000 Cannabis Cup (Goddess Cup) in Amsterdam, Netherlands. In 2001 she began offering independent consulting to hemp and eco-based products companies.

Nicole also has an in-depth knowledge of herbs and natural supplements and has worked for many years in the natural and holistic health service/products industry. She is an avid gardener and lover of the outdoors.

Brad Truman Canna Markets Group

Brad Truman

Research Analyst
BS Engineering, Pennsylvania State University

Brad Truman, a Pittsburgh native, graduated from Pennsylvania State University in 2008 with a B.S in Civil Engineering. After leaving the engineering world in 2012, he's made an impact as a dynamic data analyst in the Energy sector. Brad works heavily with Tableau, designing and developing insightful dashboards that provide actionable and relevant insights. His impressive Tableau and analysis experience paired with a detail-oriented mindset make Brad an integral component of the Canna Markets Group team.

Aside from his data analyst duties, Brad is a DJ, a member of the Sharpsburg Borough Council, and occasionally dabbles in house flipping.

Andrew Birr Canna Markets Group

Andrew Birr

Lean Six Sigma Consultant
BA Gordon College
Boston University

Andrew Birr is a lifetime New Hampshire resident and graduate of Gordon College class of 1996. He has worked as a business development consultant, data scientist, and university educator. After receiving his Minor in Economics from Gordon College, he continued to develop his business administration tool kit with graduate coursework at Boston University.

He has a diverse corporate background that includes hands-on work with development projects in mainland China and has toured the Asia Pacific region extensively. His business experience has prepared him to be an expert at making sure companies choose the right opportunities to invest in and that they have the leadership and resources that they need to be successful.

His deep passion for personal and organizational development has driven his ambition to obtain numerous certifications from a variety of professional and educational institutions, including the Lean Six Sigma Black Belt (LSSBB) from the International Association for Six Sigma Certification, the Certified Scrum Master – Agile Project Manager(CSM) from Scrum Alliance, and an IT Manager and Leadership Professional (ITMLP) from Manager Mechanics, LLC. He was also formerly licensed as an NYSE/NASD Broker and Supervisor (Series 7, 9, and 10) Financial Industry Regulatory Authority.


Jennifer Adams

Business Development Specialist

Jen Adams has nearly two decades of experience in the nonprofit industry. Her background includes work in disaster recovery and community-building programs. She has sat on multiple nonprofit boards and currently sits on the board of a 501c3 that focuses on environmental and social responsibility.

Jen's work acts as liaison with local, state, and federal departments, assisting with streamlining economically and ecologically efficient processes for the industrial hemp market. Additionally, she has done significant research in programs for CMG surrounding the availability of federal funding and regulatory processes for soil remediation and brownfield site recovery.

Jen has over 20 years of experience specializing in stakeholder leadership development and community engagement practices. She develops and implements programming initiatives that embrace the business philosophies of circular economy and sustainable strategies. Her passion for connecting and collaborating with community members is key to her development success.

  • 2021 Circular Economy and Sustainable Strategies – Cambridge Judge Business School – University of Cambridge
  • Program development, design, and execution
  • Community and stakeholder liaison
  • Specialist team building and acquisition
  • Site/location regulatory processes and logistics
  • KPI tracking and reporting
  • Global outreach and remote project management
  • Corporate responsibility implementation and integration


Joseph B. Carringer

Lead Strategist & Project Manager
BA Creative Leadership, Syracuse University
MPS Profesional Project Management, Syracuse University

Joseph B. Carringer is a Syracuse University graduate and University Scholar nominee whose degree programs include a Bachelor of Arts (BA) double major in Creative Leadership/Liberal Studies and minors in Anthropology, Philosophy, and Professional Project Management, as well as a Master of Professional Studies (MPS) in Professional Project Management. He began pursuing entrepreneurial endeavors in apparel in the early 1990s. His background in men’s and women’s fashion translated to working opportunities with multiple startup hemp-based apparel companies beginning in 1997. In particular, two corporate projects focused on the design and merchandising of men’s and women’s hemp-based apparel lines targeted for large-scale US-based mall chain distribution (Pacific Sunwear and Hot Topic). Offshore project production locations included Eastern Europe (Romania and Hungary) and Northern China. Other hemp apparel consulting projects allowed him to work hands-on in the Garment District of New York, NY, with vertically integrated jobbers for brands such as Calvin Klein, Donna Karen, Jones of New York, etc.

Joseph has a deep understanding of the nuances in establishing a vertically integrated industrial hemp infrastructure for product production (fiber, hurd, and oil).